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英语四六级考试是教育部主管的一项全国性的英语考试，其目的是对大学生的实际英语能力进行客观、准确的测量，为大学英语教学提供测评服务。

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六级英语听力小短文原文

听力是人们在日常生活中使用最为频繁的语言技能,也是外语学习中最为重要的习得内容之一。下面是我精心收集的六级英语听力小短文原文，希望大家喜欢!

Inearly1994,whenMarkAndreessenwasjust23yearsold,hearrivedinSiliconValleywithanideathatwouldchangetheworld.AsastudentattheUniversityofIllinois,heandhisfriendshaddevelopedaprogramcalledMosaic,whichallowedpeopletoshareinformationontheworldwideweb.BeforeMosaic,thewebhadbeenusedmainlybyscientistsandothertechnicalpeople,whowerehappyjusttosendandreceivetext.ButwithMosaic,Andreessenandhisfriendshaddevelopedaprogram,whichcouldsendimagesoverthewebaswell.Mosaicwasanovernightsuccess.

Itwasputontheuniversity'snetworkatthebeginningof1993.Andbytheendoftheyear,ithadoveramillionusers.Soonafter,AndreessenwenttoseekhisfortuneinSiliconValley.Oncehegotthere,hestartedtohavemeetingswithamancalledJimClark,whowasoneoftheValley'smostfamousentrepreneurs.In1994,nobodywasmakinganyrealmoneyfromtheInternet,whichwasstillveryslowandhardtouse.ButAndreessenhadseenanopportunitythatwouldmakehimandClarkrichwithintwoyears.HesuggestedtheyshouldcreateanewcomputerprogramthatwoulddothesamejobasMosaicbutwouldbemucheasiertouse.ClarklistenedcarefullytoAndreessen,whoseideasandenthusiasmimpressedhimgreatly.Eventually,Clarkagreedtoinvestthreemilliondollarsofhisownmoneyintheproject,andtoraiseanextrafifteenmillionfromventurecapitalists,whowerealwayskeentolistentoClark'snewideas.

Advertisinginformsconsumersabouttheexistenceandbenefitsofproductsandservicesandattemptstopersuadethemtobuythem.Thebestformofadvertisingisprobablywordofmouthadvertisingwhichoccurswhenpeopletelltheirfriendsaboutthebenefitsofproductsorservicesthattheyhavepurchased.Yetvirtuallynoprovidersofgoodsorservicesrelayonthisalone,whichusingpaidadvertisinginstead.Indeedmanyorganizationsalsouseinstitutionalorprestigeadvertisingwhichisdesignedtobuilduptheirreputationratherthantosellparticularproducts.

Althoughlargecompaniescouldeasilysetuptheirownadvertisingdepartments,writetheirownadvertisementsandbymediaspacethemselves.Theytendtousetheservicesoflargeadvertisingagencies.Thesearelikelytohavemoreresourcesandmoreknowledgeaboutallaspectsofadvertisingandadvertisingmediathansinglecompany.Itisalsoeasierforadissatisfycompanytogiveitsaccounttoanotheragency.Anditwouldbetofiretheirownadvertisingstaff.Thecompanygenerallygivetheadvertisingagencyandagreedbudget.Astatementoftheobjectiveoftheadvertisingcampaignknowasbriefandoveralladvertisingstrategyconcerningthemessagetobecommunicatedtothetargetcustomers.Theagencycreatesadvertisementsanddevelopsamediaprime,specifyingwhichmediawillbeusedandinwhichproportions.Agenciesoftenproducealternativeadsorcommercialsthatpretestedinnewspapers,televisionstationsetc.indifferentpartsofthecountry.Beforeafinalchoiceswasmade

Extinctionisadifficultconcepttograsp.Itisaneternalconcept.Itisnotatalllikethekillingofindividuallifeformsthatcanberenewedthroughnormalprocessesofreproduction.Norissimplydiminishingnumbers.Norisitdamagethatcansomehowberemediedorforwhichsomesubstitutecanbefound.Norisitsomethingthatonlyaffectsourowngeneration.Norisitsomethingthatcouldberemediedbysomesupernaturalpower.Itis,rather,anabsoluteandfinalactwhichthereisnoremedyonearthorinheaven.Aspeciesonceextinct,it'sgoneforever.Howevermanygenerationssucceedusincomingcenturies,noneofthemwilleverseethisspeciesthatweextinguish.

Notonlyuswebringaboutextinctionoflifeonavastscale.Wearealsomakingthelandandtheairandseasotoxicthattheveryconditionsoflifearebeingdestroyed.Asregardnaturalresources,notonlyarethenonerenewableresourcesbeingusedupinaoffrenzyofprocessing,consuminganddisposingbutwearealsoruiningmuchofourrenewableresources.Suchastheverysolidselfonwhichterrestriallifedepends.Thechangethatistakingplaceontheearthandinourmindsisoneofthegreatestchangesevertotakeplaceinhumanaffairs.Perhapsthegreatest,sincewearetalkingaboutisnotsimplyanotherhistoricalchangeorculturalmodification.Butitchangethegeologicalandbiologicalaswellaspsychologicalorderofmagnitude.

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